Thứ 5, 19/03/2026
Administrator
68
Thứ 5, 19/03/2026
Administrator
68
Why did Gartz choose to partner directly with garages instead of just selling lubricants? Discover the growth strategy based on real-world experience from the garage network.
In the automotive oil and lubricant industry, many brands typically focus on:
- product promotion
- Expanding the distribution system
- Increase market coverage
However withGartz LubricantsAnother factor considered more important:
Direct connection with garages and technicians.
A garage is a place where:
- Direct contact with the condition of the vehicle every day
- Troubleshooting actual gearbox problems
- Understand the operating conditions of the vehicle in Vietnam.
These practical experiences are extremely valuable for the development of gearbox oil products.
During a recent market survey, the teamGartz LubricantsI've had the opportunity to meet and exchange information with many garages in the Western region.
Some notable garages on the trip include:
- Hung Phu Garage – Can Tho
- City Car – Phu Quoc
- Thanh Hue Garage – Phu Quoc
At these garages, the Gartz team discussed the following with the technicians:
- Common gearbox problems
- the car owner's maintenance habits
- Actual operating conditions of the vehicle in the area
This information provides a very realistic view of the automotive service market in the Western region.
During operation, the vehicle's gearbox is affected by many factors:
- traffic conditions
- ambient temperature
- driving habits
- maintenance cycle
Especially in Vietnam, factors such as:
- prolonged traffic jam
- high ambient temperature
- Many cars are driven within the city.
- This causes the transmission fluid to degrade faster than under standard test conditions.
That's why garages are often the first place to notice:
- Signs of low transmission fluid levels
- cone slippage phenomenon
- hydraulic pressure issues